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KMID : 0858820110280050145
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Journal of Korean Society for Health Education and Promotion
2011 Volume.28 No. 5 p.145 ~ p.160
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Development of "Drink Smart" Alcohol Education Program for University Students: Application of the Intervention Mapping and Transtheoretical Model
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Kim Hye-Kyeong
Kim Myung
Lee Eun-Hee
Kwon Eun-Joo
Cho Han-Ik
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Abstract
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Objectives: This study attempted to apply the Intervention mapping and Transtheoretical models to develop a program to promote moderate alcohol drinking in university students.
Methods: Surveyed data from 1,137 university students were analyzed to identify personal and environmental determinants for alcohol drinking. Based on these determinants, program objectives were established. Crossing the objectives with related important determinants resulted in matrices of learning objectives for which educational strategies were developed. Subsequently, an intervention program were designed to achieve those objectives.
Results: Identified personal determinants included awareness, attitudes, self-efficacy and behavioral skills. Environmental determinants were binge drinking behaviors of family members and peers, and social pressure for drinking. Program, impact and learning objectives were developed to change the identified determinants. Program activities included provision of information on positive and negative consequences of binge drinking, opportunities for assessing one’s drinking pattern, increasing outcome expectancies of and skill building for monitoring drinking, resisting peer pressure and managing stress. To facilitate adoption and maintenance of the program, an intervention diffusion plan was suggested. An evaluation plan was developed by utilizing RE-AIM framework.
Conclusion: In order to expand evidence bases for effective theory-based programs, the developed program should be tested in diverse university settings.
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KEYWORD
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Alcohol education program, Intervention mapping, Transtheoretical model, University students
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